Tag: consumer_behavior
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AI Transforms Digital Content Business Models, Driving Innovation in Advertising and Streaming
Digital Content Next's latest newsletter reveals how AI is reshaping digital content, from smarter advertising at Hearst and the growing importance of first-party data to evolving consumer expectations in streaming subscriptions.
BusinessMediaScience & TechnologyArtificial IntelligenceDigital and Print PublishingLegalComputers and InternetFilm and TV AIDigital ContentPublishersAdvertisingFirst-Party DataStreaming SubscriptionsConsumer BehaviorDigital Content Next
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Media Monitor: USA Today Reports Gen X Driving Trillions in Consumer Spending
USA Today reports a new study shows Gen X is now in its peak expenditure years, leading global consumer spending and expected to drive trillions in spending.
BusinessEconomy USA TodayGeneration Xconsumer spendingNielsenIQWorld Data Labconsumer behaviormarketingUSA TODAY