Tag: first_party_data
-
DCN InContext: Live Blogs Drive Subscriber Engagement as Publishers Weigh Platform Risk
Digital Content Next's weekly InContext newsletter examines how The Times and Guardian use live blogs, whether audience diversification reduces publisher risk, and what shifting media profits mean for growth.
MediaBusinessScience & TechnologyDigital and Print PublishingEconomyArtificial IntelligenceComputers and Internet Digital Content Nextlive blogsThe TimesThe Guardianaudience diversificationmedia profitsfirst-party data
-
AI Transforms Digital Content Business Models, Driving Innovation in Advertising and Streaming
Digital Content Next's latest newsletter reveals how AI is reshaping digital content, from smarter advertising at Hearst and the growing importance of first-party data to evolving consumer expectations in streaming subscriptions.
BusinessMediaScience & TechnologyArtificial IntelligenceDigital and Print PublishingLegalComputers and InternetFilm and TV AIDigital ContentPublishersAdvertisingFirst-Party DataStreaming SubscriptionsConsumer BehaviorDigital Content Next