Tag: nielseniq

Media Monitor: USA Today Reports Gen X Driving Trillions in Consumer Spending

22 Aug 2025 8:27 p.m. · Source: USA TODAY

USA Today reports a new study shows Gen X is now in its peak expenditure years, leading global consumer spending and expected to drive trillions in spending.

Business Economy USA Today Generation X consumer spending NielsenIQ World Data Lab consumer behavior marketing USA TODAY