Tag: price_setting

FTC Seeks Public Comment on Personalized Pricing Policy

19 Aug 2026 12:58 p.m.

The FTC is seeking public comment on a proposed policy statement concerning personalized pricing. This practice uses personal data to set prices based on a consumer's willingness to pay, and the FTC aims to address legal concerns surrounding its use.

Politics and Government Business Law Enforcement Federal Government Economy Legal Social Issues Federal Trade Commission Personalized Pricing Public Comment Enforcement Policy Consumer Data Price Setting Consumer Protection