Tag: measurement
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OpenAI Launches Visual Ads in ChatGPT as Platform Reaches 1.2 Billion Weekly Users
OpenAI introduces a visual ad format in ChatGPT, expands measurement partnerships with Hightouch, LiveRamp and others, and pilots brand suitability evaluations with DoubleVerify and IAS.
BusinessScience & TechnologyMediaUSAArtificial IntelligenceComputers and InternetEconomyDigital and Print Publishing OpenAIChatGPTAdvertisingVisual Ad FormatIntegral Ad ScienceDoubleVerifyMeasurement