Lexus has announced that Chef Esther Choi has joined its celebrated team of Lexus Culinary Masters, effective July 8, 2026. Choi, recognized for her bold creativity and passion for unforgettable dining experiences, will serve as a brand ambassador.
In her new role, Chef Choi will embody Lexus's core values of quality, innovation, prestige, luxury, and performance. She is expected to bring these values to life through exciting collaborations, standout marketing initiatives, and exceptional food and wine experiences.