Granicus has introduced an integrated digital communication solution designed to help government agencies enhance engagement with residents, build trust, and facilitate better decision-making.
The solution aims to modernize government experiences by amplifying and digitizing common communication tasks, leading to more positive interactions between agencies and the public. It focuses on reaching and engaging more people, facilitating two-way conversations, and efficiently gathering insights.
Key outcomes include keeping communities involved through real-time visibility, email, and SMS, as well as enabling informed decisions by categorizing responses and identifying critical issues. Sarah Swenson, from the U.S. Environmental Protection Agency's Stakeholder Engagement Branch, said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information."
Carrie Gray, Child Care Development Fund Operations Manager at Indiana FSSA, highlighted the data-driven approach, saying, "We’re getting the right data set up at the right times and understanding which audience to hit and win." The platform also promotes equitable engagement through multi-channel communication. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, observed, "We were actually meeting people where they are."
Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, noted the platform's ability to unify communities, stating, "Digitally, it’s useful to have a good way to provide a timeline of information and connect residents around topics." Features include relevant opt-in subscriptions, multi-channel messaging, personalized communications, and real-time reports to analyze impact.