Granicus is offering an integrated communications solution designed to help government agencies build trust, engage residents, and make better decisions through enhanced digital communication. The solution aims to amplify and digitize common communication tasks, fostering more positive interactions between government bodies and the communities they serve.
The platform enables governments to reach and engage more people, facilitate two-way conversations, and efficiently gather insights. It supports end-to-end service execution and community engagement with real-time visibility, email, and SMS for closed-loop communication. Sarah Swenson of the U.S. Environmental Protection Agency noted, “The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information.”
Key features include relevant opt-in subscriptions, multi-channel messaging across social media, text, and email, and personalized communications based on unified data. Real-time reports and analytics dashboards help agencies understand what information resonates with residents. Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, said, “With the help of Granicus, we’ve had a good line of communication. We can get things set up on the fly.”
The solution also focuses on equitable engagement, growing participation through embeddable tools and multi-channel communication. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, highlighted, “We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent.” The goal is to unify communities and streamline subscriber growth for efficient resident communication.