The Federal Trade Commission announced today that it is considering whether to update its Rule on Impersonation of Government and Businesses or take other action to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams.
The agency said it is seeking public comment on the possible update. The review focuses on the role platforms may play in promoting impersonation scams through the way they optimize advertising.
The FTC's announcement did not detail specific proposed changes to the rule. The commission said it could also pursue other action beyond updating the rule.
The public comment period follows the FTC's existing Rule on Impersonation of Government and Businesses, which the agency is now weighing whether to revise.
The FTC said it will consider the feedback as it decides how to proceed.