Granicus has introduced an integrated digital communication and engagement solution designed to help government agencies connect with their communities, build trust, and facilitate informed decision-making. The platform aims to modernize government experiences by amplifying and digitizing common communication tasks, leading to more positive interactions between agencies and the public.
The solution offers several key features, including relevant opt-in subscriptions that allow residents to choose specific updates, multi-channel messaging across social media, text, and email, and personalized communications based on unified data. Additionally, it provides real-time reports and analytics dashboards to help agencies understand the impact of their efforts and refine their strategies.
Government officials have reported positive outcomes from using the platform. Sarah Swenson of the U.S. Environmental Protection Agency said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information." Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, added, "We’re getting the right data set up at the right times and understanding which audience to hit and win."
The platform also focuses on equitable engagement and community unification. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, noted, "We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent... and that we’re responding in a timely manner that’s helpful for them." Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, highlighted its utility, saying, "Digitally, it’s useful to have a good way to provide a timeline of information and connect residents around topics."
By streamlining subscriber growth and offering a unified view of community interactions, Granicus seeks to empower governments to communicate easily and efficiently, fostering greater public participation and trust.