TIME magazine is reporting that it is embracing the "Age of Creators" and has published its second annual TIME100 Creators list. Editor-in-chief Sam Jacobs highlighted findings from a June 2026 YouGov survey, which found TIME to be among the most trusted U.S. news outlets for the fifth consecutive year. A separate April poll by the Media Insight Project indicated that 57% of Americans now get at least some of their news from independent creators.
TIME said its strategy is to integrate its editorial judgment with the strengths of these new personalities and platforms. Influencer Alix Earle, featured on the cover of this year's TIME100 Creators issue, is highlighted as an example of individuals building significant media enterprises. The list, edited by Lucy Feldman and Avery Stone, includes a diverse range of digital voices such as British etiquette expert William Hanson, 10-year-old fashion designer Max Alexander, comedian Drew Desbordes (Druski), and commentator Brett Cooper.
Other creators featured in a "Class of 2026 shoot" include food creator Tini Younger (Chef Tini), pop-culture satirists Boman Martinez-Reid and Delaney Rowe, and Twitch streamer Roberto Escanio (Fanum).
Separately, TIME also featured articles this week on the benefits of short "movement snacks" for energy, a reading guide for those interested in Greek mythology, the discovery of a planet with Earth-like conditions, and a psychological explanation for why sports fans sing.