Granicus is offering an integrated communications solution designed to help government agencies enhance digital engagement with residents, aiming to build trust and facilitate better decision-making. This solution addresses the growing demand for modern government experiences by amplifying and digitizing common communication tasks.
The platform features relevant opt-in subscriptions, allowing residents to choose specific updates, and multi-channel messaging across social media, text, and email. It also provides personalized communications by unifying data and enabling residents to create profiles, alongside real-time reports for analyzing engagement impact.
Users have reported positive outcomes. Sarah Swenson from the U.S. Environmental Protection Agency said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information." Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, added, "We’re getting the right data set up at the right times and understanding which audience to hit and win."
Sabrina Martin of the City of Baytown, TX, noted, "We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent... and that we’re responding in a timely manner that’s helpful for them." Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, also highlighted the platform's ability to "facilitate the connection of neighborhoods." The solution aims to keep communities involved, make informed decisions, and engage equitably.