Granicus is offering an integrated digital communication solution designed to help government agencies at all levels enhance engagement with residents, build trust, and facilitate better decision-making.
The solution aims to simplify government communications by enabling agencies to reach and engage more people, facilitate two-way conversations, and efficiently gather insights. It also helps prioritize and personalize communications using data-driven results.
Sarah Swenson from the U.S. Environmental Protection Agency noted a "dramatic increase" in engagement, leading to more people learning about important environmental information. Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, highlighted the ability to "get the right data set up at the right times and understanding which audience to hit and win."
The platform supports equitable engagement and community unification. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, said, "We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent." Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, added that the platform "facilitates the connection of neighborhoods." Key features include relevant opt-in subscriptions, multi-channel messaging, personalized communications, and real-time reports.