The Federal Trade Commission, joined by the Utah and Nevada Attorneys General, has sued to stop what it calls a long-running deceptive pricing scheme run by contact lens retailer Lens.com Inc.
The lawsuit alleges Lens.com misrepresented the price of contact lenses in search ads and on its website. According to the FTC, the company hides a bogus "taxes & fees" charge that often doubles the price of contact lenses for consumers.
"Lens.com hides bogus 'taxes & fees' charge that often doubles the price of contact lenses for consumers, the FTC and states allege," the agency said in announcing the action.
The case was filed by the FTC together with the attorneys general of Utah and Nevada. No further details of the allegations or the relief sought were provided in the announcement.