Granicus has introduced an integrated communications solution designed to help government agencies enhance public engagement, build trust, and make more informed decisions through digitized communication tasks.
The solution aims to connect and engage communities by amplifying and digitizing common communication tasks. It facilitates two-way conversations, offers real-time visibility, and provides email and SMS updates for closed-loop communication. Sarah Swenson, Stakeholder Engagement Branch at the U.S. Environmental Protection Agency, said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information."
Key features of the platform include customizable opt-in subscriptions, multi-channel messaging across social media, text, and email, and personalized communications based on unified data. Real-time reports and analytics dashboards allow agencies to analyze the impact of their efforts and refine strategies.
Carrie Gray, Child Care Development Fund Operations Manager at Indiana FSSA, highlighted the ability to "get the right data set up at the right times and understanding which audience to hit and win." Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, noted the platform helps in "meeting people where they are" and fostering transparency. Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, added that the platform "facilitates the connection of neighborhoods."
Granicus's offerings include Communications (govDelivery) and Sentiment & Feedback (EngagementHQ) products, all aimed at streamlining subscriber growth and providing a unified view of the community.