Granicus is promoting its integrated digital communications and engagement solution, saying it can help governments of all levels and sizes connect with residents and make better decisions.
The company said the platform is designed to amplify and digitize common communication tasks, leading to more positive experiences between government agencies and the people they serve. It said the solution helps agencies reach and engage more people, facilitate two-way conversations, gather insights efficiently and prioritize communications with data-driven results.
According to the press release, the platform offers relevant opt-in subscriptions that let residents choose the messages or project updates they want most, with options customizable for a government's website. It also provides multi-channel messaging across social media, text and email, along with personalized communications that unify data across systems.
Real-time reporting and an analytics dashboard are included to help agencies understand what information, services and projects resonate with residents, the company said.
Granicus cited several government users. Sarah Swenson, of the Stakeholder Engagement Branch at the U.S. Environmental Protection Agency, said: "The dramatic increase we've seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information."
Carrie Gray, Child Care Development Fund Operations Manager at Indiana FSSA, said: "We're getting the right data set up at the right times and understanding which audience to hit and win. With the help of Granicus, we've had a good line of communication. We can get things set up on the fly."
Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, said the platform helped the city meet people where they are, adding: "they're seeing that we are being transparent... and that we're responding in a timely manner that's helpful for them."
Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, said the platform "really facilitates the connection of neighborhoods, even in a smaller city."
Granicus said its products include Communications (govDelivery) and Sentiment & Feedback (EngagementHQ), and it is inviting agencies to book a demo.