Governor Gavin Newsom today launched "Made in California," a new statewide labeling and marketing program designed to help manufacturers capitalize on the state's global reputation for quality and innovation.
The initiative allows eligible companies, from small businesses to large firms, to use a distinctive "Made in California" label on their products. This makes it easier for consumers to identify goods produced by California workers under the state's standards, leveraging California's status as the world's fourth-largest economy and a leader in manufacturing jobs.
Governor Newsom emphasized the program's significance, saying, "From aerospace in Southern California to food processing in the Central Valley to semiconductors in the Bay Area — California makes just about everything. And we make it better, faster and at a scale few places in the world can match. ‘Made in California’ isn’t just a label. It’s a statement about innovation, opportunity and the people building the future right here in our state – it’s a point of pride. So the next time you buy something, check the label, and when you have a choice, buy Californian.”
California's manufacturing sector produced $385 billion in economic output in 2025 and exported $159 billion in goods in 2024. The state's 1.24 million manufacturing workers earn significantly above the average non-farm wage, with each manufacturing job supporting three additional jobs locally.
Led by the Governor’s Office of Business and Economic Development (GO-Biz) and the California Office of the Small Business Advocate (CalOSBA), the program is particularly beneficial for small and mid-sized manufacturers, which comprise about 89 percent of the state’s manufacturing firms. Dee Dee Myers, Senior Advisor to Governor Newsom and Director of GO-Biz, said, "This program gives manufacturers an easily recognizable way to show where products are made, who makes them and why California production continues to set the standard across the nation.”
Manufacturers interested in joining the "Made in California" movement can now apply, with a limited-time offer waiving all application fees.