Granicus is offering an integrated communications solution designed to help government agencies enhance engagement with residents, build trust, and facilitate informed decision-making. The platform aims to modernize government experiences by amplifying and digitizing common communication tasks, leading to more positive interactions between agencies and the public they serve.
The solution enables governments to reach and engage more people through multi-channel messaging, including social media, text, and email. It also facilitates two-way conversations, allowing agencies to efficiently gather insights and prioritize communications with data-driven results. Sarah Swenson of the U.S. Environmental Protection Agency noted, “The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information.”
Key features include relevant opt-in subscriptions, personalized communications based on unified data, and real-time reports and analytics to measure impact. Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, said, “We’re getting the right data set up at the right times and understanding which audience to hit and win. With the help of Granicus, we’ve had a good line of communication.” The platform also supports equitable engagement by offering embeddable tools and private and public participation options to diverse communities, helping unify community views and streamline subscriber growth.