Amazon announced two new Amazon Supply Chain Services (ASCS) offerings designed to help merchants selling in the U.S. grow across sales channels: a way to add fast, free Prime delivery to their websites at no additional cost and a discount program on fulfillment fees.
Available now, ASCS customers who enroll in Multichannel Fulfillment (MCF), along with the hundreds of thousands of U.S. merchants already using MCF, can add the Prime badge and delivery to their websites at no additional cost. MCF, the third-party logistics service within ASCS, lets new and existing merchants add Prime delivery while retaining their existing returns and customer service experiences.
Separately, ASCS launched the MCF Preferred Pricing Program, which allows FBA sellers to save up to 25% on fulfillment fees for orders placed across their own websites, marketplaces, and social media channels. The program combines a discount on MCF fulfillment fees with FBA credits on each unit shipped, letting merchants save 15 to 25% on fulfillment fees for the first six months. It requires no contracts or long-term commitments, offers one-click enrollment, and discounts apply automatically when merchants ship.
Merchants can add the Prime shipping option more than 70% faster on average compared to enabling standalone Buy with Prime, and do not need to change their payments processing, order management, or store policies. Prime membership is verified after checkout, so shoppers don't need to log in to Amazon. Among early adopters, more than 40% of eligible orders on average have shipped with Prime delivery.
"When our shoppers see Prime delivery on our website, it changes their confidence level, especially first-time buyers," said Gabriella Luksander, General Manager at Skinnies Instant Lifts. "Since enabling it, we've seen a nearly 10% increase in sales, orders go out in about a day and a half, and 'where is my order' inquiries have nearly disappeared."
"Merchants keep telling us the same thing: they want to use our logistics everywhere they sell because we're fast, reliable, and help them manage their inventory in one place," said Peter Larsen, Vice President of Amazon Supply Chain Services. "Now we're giving merchants two ways to grow: fast, free Prime delivery on their own site at no added cost, and deeper fulfillment discounts the more they ship with us."
MCF enables hundreds of thousands of merchants in 11 countries to use Amazon's fulfillment network across Amazon.com, their own websites, other online retailers, and social media channels. Sellers who fulfilled U.S. orders for both MCF and FBA reduced out-of-stock rates by an average of 19% and improved inventory turnover by an average of 12%, while merchants reported over an 18% increase in sales or revenue since adding Amazon MCF to their off-Amazon channels.