Granicus has introduced an integrated communications solution designed to help governments at all levels enhance engagement with their communities and improve decision-making. The platform aims to amplify and digitize common communication tasks, fostering more positive interactions between government agencies and the public they serve.
The solution focuses on several key outcomes, including reaching and engaging more people, facilitating two-way conversations, and efficiently gathering insights to build trust. It enables governments to make informed decisions by prioritizing and personalizing communications with data-driven results, ensuring communities remain involved through real-time visibility, email, and SMS updates.
Features of the platform include relevant opt-in subscriptions, allowing residents to choose the messages and project updates they wish to receive. Multi-channel messaging capabilities enable governments to engage residents across social media, text, and email. Personalized communications are supported by capturing activity and participant attributes, unifying data to streamline messages and increase engagement.
Real-time reports and analytics dashboards provide insights into communication efforts, helping agencies understand what information resonates with residents. Sarah Swenson of the U.S. Environmental Protection Agency said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information." Carrie Gray from Indiana FSSA added that the solution helps in "getting the right data set up at the right times and understanding which audience to hit and win."
This solution aims to unify communities by providing a comprehensive view of residents and streamlining subscriber growth, making it easier and more efficient for governments to communicate effectively.