Granicus is promoting its integrated digital communications and engagement platform, which it says helps governments of all levels and sizes connect with residents and digitize common communication tasks.
The company said the solution is designed to help agencies reach and engage more people, facilitate two-way conversations, gather insights, build trust and make informed decisions, with communications prioritized and personalized using data-driven results.
According to the release, the platform allows governments to execute services or community engagements end-to-end with real-time visibility, email and SMS for closed-loop communication and subscriptions to future updates.
"The dramatic increase we've seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information," said Sarah Swenson, of the Stakeholder Engagement Branch at the U.S. Environmental Protection Agency.
Carrie Gray, Child Care Development Fund Operations Manager at Indiana FSSA, said: "We're getting the right data set up at the right times and understanding which audience to hit and win. With the help of Granicus, we've had a good line of communication. We can get things set up on the fly."
Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, said the platform helped the city meet people where they are. "They're seeing that we are being transparent... and that we're responding in a timely manner that's helpful for them," she said.
Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, said the platform facilitates connections between neighborhoods. "Digitally, it's useful to have a good way to provide a timeline of information and connect residents around topics," he said.
The platform's features include relevant opt-in subscriptions, multi-channel messaging across social media, text and email, personalized communications, and real-time reports and analytics. Granicus also offers Communications (govDelivery) and Sentiment & Feedback (EngagementHQ) products.