Granicus is offering an integrated digital communication solution designed to help government agencies enhance public engagement and streamline their outreach efforts. The platform aims to amplify and digitize common communication tasks, fostering more positive interactions between government bodies and the communities they serve.
The solution features relevant opt-in subscriptions, allowing residents to choose the messages and project updates they wish to receive. It also provides multi-channel messaging capabilities, enabling agencies to connect with residents via social media, text, and email. Personalized communications are facilitated by capturing activity and participant attributes, while real-time reports offer analytics to understand communication impact and make improvements.
Officials using the platform have reported significant benefits. Sarah Swenson of the U.S. Environmental Protection Agency said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information." Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, noted, "With the help of Granicus, we’ve had a good line of communication. We can get things set up on the fly."
The platform is designed to facilitate two-way conversations, efficiently gather insights, and build trust. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, highlighted the transparency, saying, "We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent... and that we’re responding in a timely manner that’s helpful for them." Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, added that the platform "really facilitates the connection of neighborhoods."
Granicus's solution aims to help governments make informed decisions, engage equitably, and unify their communities by providing a comprehensive view of residents and streamlining communication processes.