Granicus is offering an integrated communications solution designed to help government agencies enhance trust, engage residents, and make more informed decisions. This platform aims to modernize government experiences by amplifying and digitizing common communication tasks, fostering more positive interactions between agencies and the communities they serve.
The solution provides several key features to transform government communications. It offers relevant opt-in subscriptions, allowing residents to choose the messages and project updates they wish to receive, thereby increasing segmented audiences for targeted outreach. Multi-channel messaging capabilities enable agencies to engage residents across social media, text, and email, ensuring the right message reaches the right person at the right time. Personalized communications are facilitated by capturing activity and participant attributes, unifying data, and allowing residents to create profiles for streamlined, tailored messages. Additionally, real-time reports and analytics dashboards help agencies analyze the impact of their efforts and understand what information resonates most with residents.
Users have reported significant improvements in engagement and decision-making. Sarah Swenson of the U.S. Environmental Protection Agency said, "The dramatic increase we’ve seen in the engagement rate for our account means that more people are learning about their right to access this important environmental information." Carrie Gray, Child Care Development Fund Operations Manager for Indiana FSSA, noted the platform's role in data-driven strategy, stating, "We’re getting the right data set up at the right times and understanding which audience to hit and win."
The platform also focuses on equitable engagement and community unification. Sabrina Martin, Community Engagement Coordinator for the City of Baytown, TX, highlighted its role in transparency, saying, "We were actually meeting people where they are. That’s been a big part for our community — they’re seeing that we are being transparent... and that we’re responding in a timely manner that’s helpful for them." Matthew Kaiser, Communications and Marketing Director for Fairfax, VA, added, "Digitally, it’s useful to have a good way to provide a timeline of information and connect residents around topics." Granicus aims to provide a unified view of the community, streamlining subscriber growth and enabling efficient communication with residents.