Pinterest and co-branding in the clothing industry

By Newsroom America Feeds at 12 Feb 07:25

Pinterest is a useful tool that clothing brands use as a “co-branding platform” in order to communicate with consumers. This study attempts to determine the overall effect that Pinterest has on clothing brands. Researchers discovered that a co-branding of a […]

The post Pinterest and co-branding in the clothing industry appeared first on NewsLab.

http://newslab.org/pinterest-co-branding-clothing-industry/

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