New Kindle Paperwhite Touted As "The Most Advanced E-Reader Ever Constructed"

(Newsroom America) -- Amazon has announced its fifth generation Kindle e-reader, Kindle Paperwhite, which it says is the most advanced e-reader ever constructed.

The Kindle Paperwhite has 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for $119.

“Paperwhite is the Kindle we’ve always wanted to build — the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it,” said Jeff Bezos, Amazon.com Founder and CEO.

“62% more pixels, 25% higher contrast, built-in front light, perfect for bed, perfect for beach, even thinner, 8 weeks of battery life — this is a quantum leap forward and the best Kindle we’ve ever built by far.”

Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes.

"This means a reader can read for hours without eye fatigue or strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an unparalleled experience in the dark and in direct sunlight," said Amazon.

(C) Newsroom America 2012