(Newsroom America) -- CBS Corporation has announced it has created CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from premier entities CBS RADIO and CBS Sports, which will be the nation's most listened to sports radio network across the Top 50 markets.
Cumulus Media, the largest pure-play radio broadcaster in the United States, is the network's exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. In addition, Cumulus will make CBS Sports Radio programming available on 67 of its owned stations.
At launch, CBS Sports Radio will reach listeners in nine of the nation's Top 10 markets, with a cumulative audience reach at debut close to 10 million listeners – nearly 90% of them located in Top 50 markets.
"As one of the leading media companies in the world, and a dominant force in sports programming, we look forward to bringing to bear the full resources of CBS and capitalizing on an exciting new growth opportunity for the company," said Leslie Moonves, President and CEO, CBS Corporation.
"CBS Sports and CBS RADIO have been widely recognized for their outstanding contributions to sports broadcasting. This next step in their evolution will serve an ever-expanding audience of sports fans from coast to coast."
"We are pleased to partner with CBS to deliver the leading entrant into the sports radio market," said Lew Dickey, Chairman, President and CEO, Cumulus Media. "CBS Sports Radio is an exciting opportunity for us to offer compelling sports content to listeners nationwide, and unique sports marketing opportunities for our advertisers."