NBA TV’s The Dream Team presented by Right Guard Delivers Network’s Most-Viewed Telecast Ever
NBA TV’s critically-acclaimed premiere of The Dream Team presented by Right Guard averaged 847,000 total viewers to become the network’s most-viewed telecast of all-time. NBA TV’s original production of the documentary, which aired last night, continued the network’s record-setting 2011-12 NBA season which has also included:
NBA TV’s most-viewed regular season ever with an average of 335,000 total viewers (up 32 percent vs. last season) over the network’s 96-game schedule. The most-viewed regular-season game in NBA TV history – on January 14, the Los Angeles Lakers vs. Clippers averaged 756,000 total viewers to become the network’s most-viewed regular-season telecast. The network’s highest-rated NBA Playoff telecast – Boston vs. Atlanta, Game 2, with a 0.6 U.S. HH rating. Growth across all key demos – NBA TV averages the youngest median age (35.4) of any sports network. During the 2011-12 NBA season, the network’s key demos were all up double digits including a 43 percent increase among Adults 18-34 and a 39 percent improvement among Men 18-34. Double-digit increases in prime-time viewing – NBA TV has averaged 150,000 total viewers in prime time, up 22 percent compared broadcast calendar year to date.
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