Election 2012: Why Spell Checkers Matter In iPhone Campaigns In 'Amercia'

By Newsroom America Staff at 30 May 2012

(Newsroom Amercia) -- An iPhone app meant to celebrate Mitt Romney winning enough delegates to secure the Republican nomination with his Texas primary win has backfired and gone viral on Twitter after someone forgot to spell check it.

The app, launched on Tuesday, allows supporters to take a photo and then lay one of 14 "I’m With Mitt" banners over the image which can then be posted to social media or email.

However one of the 14 options spells "America" wrong, and instead reads "A Better Amercia", giving fodder to Romney opponents, comedians and the media in general.

By early Wednesday morning mainstream media including The Washington Post , Fox News, Mashable , and the New York Observer had dedicated stories to the misspelling and a tumblr page emerged using the gaffe and app to make fun of the Romney campaign.

There were numerous references to "Amercia" on Twitter, but how many were directly related to the Romney campaign's misspelling was uncertain. That's because Mitt Romney's campaign team is not alone in spelling America wrong.

Wikipedia's Lists of common misspellings includes "Amercia" as a common misspelling of "America."

The Romney campaign was reportedly seeking to have the app corrected and replaced in the iTunes store as soon as possible.

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